Smish (v): to organize or simplify
It’s no secret that we’re minimalists to our core. At Reflekt, we believe in a purposeful lifestyle, strategically organized to be both simply elegant and effortlessly enriching. Now, with a brand new editorial arm, The Smish, we’re creating a curated space for readers to indulge in life’s luxurious simplicities with us.
Through the lens of our founder, Nancy Schnoll — who spent years curating the world’s best products for A-list clientele in Hollywood — you’ll learn the ins and outs of minimalism and get up close and personal with the woman-about-town.
Have you ever wanted a friend who knew the spot for the tastiest matcha? The salon to get a celebrity-approved haircut? The must-have Japanese tools to perfect an at-home mani/pedi? The chicest bedding? Or coolest packing tips for your next getaway? Look no further. Nancy will do all of that and more, sharing snippets of her life — from her enviable cookbook collection to her mom’s famous recipe (now seen in Dorie Greenspan’s cookbook). Plus, she’ll take us behind the scenes of Reflekt, introduce us to fellow entrepreneurs, and reveal industry favorites one hidden gem at a time.
Much like our skincare regimen, The Smish will give you everything you need and nothing you don’t, so you can live life lavishly without excess.