The Smish (v): to simplify or organize

A shocking study revealed that 80% of Americans are washing their faces incorrectly and 60% feel uninformed about how to actually do it. For their sake and that of anyone...

Booking a trip is like an instant dopamine boost, but once it’s time to pack, it can feel temporarily overwhelming. To help offset that stress, it’s important to simplify the...

There are few topics we love talking about more than the benefits of exfoliation and hydration for your skin. After all, there aren’t many skin concerns that this transformative combination...

One of our founder's love languages is gift giving, which means she prides herself on showering the ones she loves with the best of the best. So, with Valentine’s Day...

While we’re pro-barefaced radiance, we do love an excuse to get dolled up from time to time — even if it’s with a minimalist “no makeup” makeup look. For those...

For us, ingredient choice isn’t a popularity contest (it's about proven results), and that’s why we’ve been formulating with peptides long before they were buzz-worthy. But now that they’re in...

It’s a well-known fact that exercise is beneficial for your mind and physical health, but did you know it’s good for your skin, too? It’s true! So if you made...

You’ve heard us say it time and time again (and with reason): exfoliation + hydration is the key to beautiful skin. It’s precisely why we use a combination of the...

After a season of hustle and bustle, it’s essential to kick off 2025 with some much needed rest before you can tackle your resolutions. Though “rest” may seem counterproductive to...

Even some of the most disciplined skincare aficionados can overlook certain areas when applying their skincare. Since many of these are especially vulnerable to skin damage and visible signs of...

These simplistic yet delicious sugar cookies will satisfy any sweet tooth this holiday season. Plus, they're easy to make, so it won't add to the seasonal stress.

Priority #1 in optimizing your skincare routine? Determining your skin type to maximize your results. To prevent you from wasting any more time or money on a regimen that isn’t...